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Music Industry Major

Conservatory of Performing Arts

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OVERVIEW

通过鲍德温华莱士的音乐产业专业，沉浸在音乐和娱乐的动态和快速发展的业务中.

该综合课程为您在跨越音乐流媒体的职业生涯中脱颖而出做好准备, artist management, concert venue management, music production and promotion.

Innovative Music Business Major

BW's program will give you knowledge, 技能和行业联系，可以让你在音乐行业的最前沿. Its interdisciplinary focus combines courses in BW's renowned Conservatory of Performing Arts and Carmel Boyer School of Business，以及音乐行业专业人士教授的经验和具体课程.

Real-World Music Industry Experiences

三个必要的实习和一个与外部行业合作伙伴的高级顶点欧博allbet提供了实践学习. 克利夫兰充满活力的音乐社区让您与BW合作伙伴一起享受各种以艺术为中心的机会 Beachland Ballroom, Agora Theatre/AEG, Brite Winter Music & Arts Festival and the GRAMMY Museum in Los Angeles.

  • Photo of BW Music Industry Students at Rock Hall Induction 2021

    BW music industry students attend the Rock & Roll Hall of Fame 2021 Induction Ceremony.

  • photo of senior capstone at the Beachland Ballroom.

    高年级学生和海滩舞厅老板辛迪·巴伯, 庆祝场地成立20周年，以及由凯普斯通学生创作并打印的20周年纪念广告 Cleveland Scene Magazine.

  • 音乐节制作班的学生在英国冬季音乐艺术节工作.

    音乐节制作班的学生在英国冬季音乐工作 & Arts Festival.

  • 图为学生参观新装修的火箭抵押运动场.

    学生们与音乐会预订副总裁布鲁克·波克尔曼一起参观新装修的火箭抵押球场.

  • 学生们在参观历史悠久的阿格拉剧院和舞厅时的照片.

    Class visit to the historic Agora Theater & Ballroom.

  • logos of external partners

    BW与行业合作伙伴的紧密联系有助于提高课堂体验, support internship opportunities, and launch successful careers in the arts.

Music Industry Career Opportunities

BW的音乐产业专业可以帮助你开始管理职业生涯, marketing, touring, operations or artist representation, 无论是专业的音乐业务还是支持音乐家的个人事业. Employment sectors include:

  • artist management
  • recording
  • music publishing
  • music supervision
  • artist branding
  • live promotion
  • production and touring
  • venue management

BW Named Top Music Business School by Billboard

BW is featured on Billboard magazine's "2020 Top Music Business Schools，列举了BW的创新课程、行业联系以及成功的校友.

Outstanding Music Industry Connections

BW的音乐产业专业将您与课堂内外的专业人士联系起来. You'll learn from professors in both the Conservatory of Performing Arts and Carmel Boyer School of Business while paying the liberal arts tuition rate. No music audition is required for acceptance into the program, but music industry majors are required to minor in applied music.

Growing Career Field

美国唱片工业协会目前确定了1个.音乐产业为美国提供了900万个就业机会，为美国经济增加了1430亿美元.S. economy.

Dynamic Arts Economy

BW is located in the vibrant arts sector of Cleveland. 你将沉浸在俄亥俄州的创意经济中，该经济在2019年从音乐和艺术组织中产生了410亿美元的收入.

CURRICULUM

Navigating your way around the music industry can be complicated. 这就是为什么BW的音乐产业专业将综合课程与实际行业经验相结合，帮助您培养职业技能. 查看音乐行业专业的课程和课程描述的完整列表.

Our required core curriculum includes music, 商业和音乐行业课程由经验丰富的教师授课. 选修课程可以让你把学习重点放在感兴趣的领域. 专题课程提供由行业专家讲授的当代主题轮换选择-这将增长你的技能和专业联系网络.

Senior Capstone

在你的最后一个春季学期，你将参加一个高级顶点课程. 顶点课程为您提供专业发展和就业市场的准备. 你还将成为一个团队的一员，帮助在克利夫兰一个历史悠久的音乐场所营销和策划一场演出. 您将做出现实世界的决定，并看到您的努力的结果.

What You'll Learn

BW's music industry major prepares you to:

  • 成为音乐和娱乐各个领域的领导者、创新者和管理者
  • 制定策略来管理音乐组织的营销和财务功能
  • 了解行业、艺术家和音乐企业家面临的当代问题
  • 在音乐环境中有效地运用商业惯例和原则

Music Industry Minor

BW also offers a music industry minor.

Course Catalog

Course Descriptions

课程描述，专业要求和其他信息可以在 University Catalog.

STUDENT EXPERIENCES

现实世界和实践学习经验提供了特殊的学习机会. You will enhance your studies through required internships, co-curricular activities and other learning opportunities.

Internships

Internship is located in Ohio unless otherwise noted.

  • Beachland Ballroom
  • The Bop Stop
  • Brite Winter Music & Arts Festival
  • Concord Music Group
  • David Spero Artist Management
  • The Grog Shop
  • iHeartMedia
  • Ingenuity Fest
  • Murphy Music Press
  • Music Box Supper Club
  • Stage AE (Pa.)
  • S&T Bank Music Park (Pa.)
  • Rock & Roll Hall of Fame

Guest Artists

音乐界的嘉宾全年都来BW做演讲，并作为客座教授教授长达一学期的专题课程. These offer great opportunities to learn more about the field, connect with professionals, and grow your network for future internships and jobs. Recent guest artists include:

  • Cindy Barber, owner of Beachland Ballroom & Tavern
  • Kathy Blackman, owner of The Grog Shop
  • Brooke Bockelman, vice president of booking at Rocket Mortgage Field House
  • Ashley Costello, lead singer for New Years Day
  • John Feldman, producer for Blink 182, Panic! At the Disco, and The Used
  • Barry Gabel, SVP of marketing and sponsorship sales at Live Nation
  • John Hughes, SVP of fan engagement at Rhino Records
  • Jason Linder, VP of marketing and special projects Concord Records
  • Kevin Lyman, founder of Warped Tour and Lollapalooza
  • Ben Meadors, post production technologies at Spotify
  • Kaitlyn Nader, senior director of community engagement at the Grammys Museum
  • Mark O'Shea, former tour manager for Nine Inch Nails
  • Amy Sciarretto, publicist for Alice Cooper, Killswitch Engage, and Slipknot
  • Mike Shea, founder of Alternative Press Magazine
  • Telle Smith, lead singer for The World Alive
  • Troy Smith, entertainment journalist for Cleveland.com
  • David Spero, former manager for Joe Walsh of The Eagles
  • Hallie Yavitch, 斯台普斯中心和微软剧院的订票副总裁
  • Brigitte Wright, former manager for Rage Against the Machine
  • Chris Zitterbart, owner of the Agora Theater and Ballroom

ALUMNI SUCCESS

At Baldwin Wallace, 你将在一个支持你的社区中经历个人和职业的成长，挑战你的成功. While BW's music industry major is new, 以下是一些在音乐行业和娱乐领域取得成功的校友.

photo of Kayla ScruciKayla Scruci '19 是克利夫兰阿古拉剧院和舞厅的特别活动销售助理吗. “音乐行业是快节奏的，总有新的东西需要学习. If you love music like I do, it's a great environment. 肖恩·墨菲教授和我老板的专业关系对我得到这份工作很有帮助."

Photo of Ben MeadorsBen Meadors '12 is a manager of post-production technology at Spotify. He earned a B.S. in computer information systems and MBA in management. “在我毕业之前，BW给了我很多机会来培养我的技能和积累经验, including improving my knowledge of IT, audio/video, business and artistic skills."

photo of Lydia PucciniLydia Puccini '12 is sales coordinator at the Rock & Roll Hall of Fame in Cleveland. "There is never a dull moment working in the music industry. 音乐是我的激情所在，作为一名音乐家，我找不到比这更令人兴奋的工作场所了. I have been a music-lover since I was old enough to talk, 所以我想把我的精力投入到音乐和娱乐领域."

Photo of Matt ChojnackiMatt Chojnacki '97, '99 is the owner of Cleveland-based company, 1984 Publishing, which releases books and music worldwide. He earned a B.A. in accounting and marketing and an MBA. “在我创办公司的时候，BW商业课程全面的方法对我很有帮助, which covers the gamut business-wise: marketing, accounting, legal and international business."

photo of Hallie YavitchHallie Yavitch '94 是洛杉矶斯台普斯中心和微软剧院的订票副总裁.

FACULTY

Ross Binnie

Lecturer of Arts Management & Entrepreneurship
MBA, Southern Methodist University

Ross Binnie

Bryan Bowser

Associate Dean, Theatre Arts & Entrepreneurship
MBA, Baldwin Wallace University

Bryan Bowser

Kathleen Cerveny

Lecturer of Arts Management & Entrepreneurship
M.F.A., University of Southern Maine

Kathleen Cerveny

Patricia Egan

Lecturer of Arts Management & Entrepreneurship
MBA, Cleveland State University

Patricia Egan

Erika Haskell

Lecturer of Arts Management & Entrepreneurship
B.A., Baldwin Wallace University

Erika Haskell

Sean Murphy

Assistant Professor of Arts Management & Entrepreneurship
D.M.A., University of North Texas

Sean Murphy

Adam Sheldon

Assistant Provost
M.S.N., Clinical Nurse Specialist, Geriatrics, Kent State University

Adam Sheldon

Full-Time Faculty

Bryan Bowser
Associate Dean, Theatre Arts & Entrepreneurship
Program Director & Associate Professor, Arts Management & Entrepreneurship
MBA, Baldwin Wallace University

Sean Murphy
Assistant Professor of Arts Management & Entrepreneurship
Music Industry Area Coordinator
D.M.A., University of North Texas

Adjunct Faculty

Ross Binnie
Lecturer in Arts Management & Entrepreneurship
MBA, Southern Methodist University

Kathleen Cerveny
Lecturer in Arts Management & Entrepreneurship
M.F.A., University of Southern Maine

Patricia Egan
Lecturer in Arts Management & Entrepreneurship
MBA, Cleveland State University

Erika Haskell
Concerts and Events Manager
Lecturer in Arts Management & Entrepreneurship
B.A., Baldwin Wallace University

Adam Sheldon
Director, Community Music School
Lecturer in Arts Management & Entrepreneurship
MBA, Baldwin Wallace University